Who Should You Market To? – 5 Great Ideas
If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. The old adage “you can’t please everybody” applies here, only this time, you can’t market to everybody regardless of how much capital or time you have. And it’s not like we would recommend that anyway.
Just like it is with pop musicians, you, as a businessperson, need a target audience. This is an identifiable group of people you believe will be the best prospects for your business.
However, the task of separating the wheat from the chaff and focusing on just one group of people can be daunting. They try to please everyone, knowing their product is versatile enough to appeal to a wide range of people.
Additionally, a lot of people find it difficult to reconcile this strategy to the way they were brought up. It also goes against common sense, because a bigger business, generally, appeals to a wide range of people.
But that is not how it is in the real world. By narrowing our focus and homing in on that one specific group of people, this teaches us to specialize in their specific problems. This breeds familiarity in our customer base, and the end result would be products and services stylized in such a way that these specific people’s needs are met.
The $64M question is – who exactly should you market to?
Check these five tips out:
Consider the people whom you believe could reap the greatest rewards from your offerings.
Whose problems would you like to solve, which group of people would be a joy to work with?
Ask yourself if there is a group of people whom you firmly believe would be easy to reach out to and easy to please when it comes to your offerings. Always look for people who have a problem you can fix, and are always on the lookout for that elusive solution!
Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can’t help others who may come to you. It simply means you have chosen this group of people for your most intensive marketing strategies.
Finally, lighten up and smell the roses. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. As you improve your skills and learn more things, it is always possible to make changes in a snap.
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